r&d

Curion and Blue Yonder Unite Globally

2026-01-12T13:51:23+00:00

Curion and Blue Yonder Join Forces Expanding U.S. and U.K. Leadership in Product Insight and Innovation Deerfield, IL and Leeds, U.K. Curion, a leader in uncovering the human truths behind products, today announced its merger with Blue Yonder Research, one of the U.K.’s foremost R&D product insight agencies. Together, the two companies will create a powerful transatlantic partnership built on a shared belief: that the [...]

Curion and Blue Yonder Unite Globally2026-01-12T13:51:23+00:00

Finding the Edge: The Power of the Right Claim

2025-11-10T20:02:38+00:00

The right claim doesn’t just describe a product, it creates an edge. It’s what sparks interest, drives trial, and turns attention into action. But when every product makes a claim, standing out takes more than simply stating a benefit. To truly differentiate on pack, in communications, and in consumers’ minds, brands need to find [...]

Finding the Edge: The Power of the Right Claim2025-11-10T20:02:38+00:00

Turning 2025 Learnings into Client Impact

2025-10-01T13:19:50+00:00

This year’s conferences and client collaborations have reinforced a clear message: putting the consumer first is still the driving force behind product innovation. Blue Yonder’s response is to focus even more on our 3 innovation pillars: Human Powered AI, Agile Obsession, and Real-World Moments. Having spent 9 months this year on the front line [...]

Turning 2025 Learnings into Client Impact2025-10-01T13:19:50+00:00

Key Takeaways in AI, Agility, and Emotion

2025-12-12T15:43:23+00:00

Key Takeaways in AI, Agility, and Emotion in Research Episode Five Fresh from Pangborn 2025 in Philadelphia, Richard Heath (Managing Director), Kate Binner (Head of R&D), and Ellie Atack (Fieldwork Manager) share their biggest takeaways from one of the world’s most influential conferences in sensory and consumer science. From cutting-edge AI applications to [...]

Key Takeaways in AI, Agility, and Emotion2025-12-12T15:43:23+00:00

The Importance of Consumer Perception

2025-09-23T09:38:02+00:00

What is Consumer Perception? Consumer perception refers to the way a customer regards and views a brand, product, or service based on a number of different factors. These include prior experiences, previously formed attitudes, and a person’s overall beliefs and values. Perception can be shaped by both individual circumstances (such as personal experiences) and [...]

The Importance of Consumer Perception2025-09-23T09:38:02+00:00

Branded vs Unbranded Product Testing

2025-08-18T14:38:23+00:00

Introduction: why this matters?Understanding how your product performs is only part of the picture. To make informed decisions on pricing, product development, marketing, and brand positioning, you also need to know how your brand influences perception. Using both branded and unbranded testing provides a more complete view, revealing the true value your brand adds and [...]

Branded vs Unbranded Product Testing2025-08-18T14:38:23+00:00

Polly Jackson-Blease joins the Blue Yonder Qualitative Team

2025-05-02T12:32:14+00:00

We are delighted to announce that Polly has joined our qualitative team as Associate Director, bringing with her a wealth of expertise and a passion for uncovering human insights. Polly joins us from Truth Consulting, where she played a pivotal role in delivering strategic qualitative work across a wide range of sectors. [...]

Polly Jackson-Blease joins the Blue Yonder Qualitative Team2025-05-02T12:32:14+00:00

Accelerating Action: Women in Research Leading the Way

2025-03-06T16:41:42+00:00

International Women's Day 2025 Episode Four In this special episode of Beyond the Yonder, we mark International Women's Day with a deep dive into the challenges and opportunities women face in the workplace. This episode is hosted by Karen Schofield, Head of People and Qual at Blue Yonder, and features: Ellie Atack, [...]

Accelerating Action: Women in Research Leading the Way2025-03-06T16:41:42+00:00

AI vs Human Insight: Key Takeaways from the Innovation Report 2025

2025-03-03T11:05:34+00:00

Key Takeaways from the Innovation Report 2025 Episode Three AI and automation are revolutionising market research – but is AI really the answer to better insights? How do we balance human expertise and technology to make research faster, smarter, and more reliable? In this episode of Beyond the Yonder, we talk [...]

AI vs Human Insight: Key Takeaways from the Innovation Report 20252025-03-03T11:05:34+00:00

What You Need to Know About the Future of AI

2025-02-24T12:40:05+00:00

This quick summary highlights the most valuable learnings, helping you stay informed on how AI is shaping the future of research, decision-making, and innovation. The 2025 MRS AI Conference brought together industry leaders to discuss the latest advancements, challenges, and opportunities in AI for market research. We know that for busy professionals in FMCG [...]

What You Need to Know About the Future of AI2025-02-24T12:40:05+00:00
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