Can sustainability sustain in a cost of living crises? We’re in a cost-of-living crises. Surely people have more on their mind than sustainability? Yes, they do. But that doesn’t mean the end of the sustainability growth seen in recent years. People just need the conditions to be exactly right. Product and marketing efforts can [...]
Revolutionizing Petrol Stations: The Role of Strong Brands and EV Charging Partnerships Petrol stations are the poster-child example of functional (convenience, price) attributes driving behaviour. The ‘experience’ (if it can be called that) is a couple of minutes max and, if you pay at the pump it can be a minute, [...]
The Nit-picking Narrative Anyone who is interested in the progress around sustainability will probably have noticed a recurring theme in the mass media over the last decade and how they cover it- - the nit-picking narrative. Anyone who is interested in the progress that society is making around sustainability will perhaps have noticed [...]
Everything Speaks: Introducing the Sustainability Moments of Truth (SusMOT) The Micro moments in life matter, they form impressions (conscious and subconscious), and make or break what we will do next. It’s what I believe, it's what Brand:Lab believes. Jan Carlzon of SAS - Scandinavian Airlines first called these moments of truth (MOT) in the [...]
Clickscape: The Need in the moment research Why most sustainability research fails to hit the mark: A rallying cry for behavioural, in the moment research - Clickscape Asking people how much they really care about sustainability is a topic that gets plenty of eye rolls in any client organisation in 2022. The main [...]
Getting practical about sustainability We need to get (really) practical about everyday sustainability: Nailing the reformulation and moments of truth. If you’re anything like me you’re doing what you can to reduce your use of single use plastic, but occasionally you have to revert back to old ways for practical reasons. For years [...]
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