The Campaign for Real Innovation |Trailer #1 At Blue Yonder, we are on a mission to demystify Innovation and make it more accessible for client-side and agency teams alike. Working with global innovation experts from the world’s leading FMCG brands, we’re determined to deliver inspiration and practical wisdom in equal [...]
Celebrating Kate Binners' 5 Amazing Years at Blue Yonder Huge congratulations to Kate Binner - we're celebrating 5 years of having her here with us at Blue Yonder. Kate leads a world class Global Product Testing Team with a speciality in R&D. She managed to build our Product Testing Centre of [...]
Blue Yonder signs the MRS Inclusion Pledge Blue Yonder has added its name to the UK Market Research Society (MRS) Inclusion Pledge. Delighted to announce our involvement with this initiative. It's a plan for action rather than sentiment and intentions. It includes specifics like salary sharing and benchmarking, and action plans [...]
Blue Yonder Takes on The Three Peaks Challenge Last week 7 daring members of the Blue Yonder team took on the infamous Yorkshire 3 Peaks challenge as part of our partnership with Emmaus Leeds. Climbing the 3 peaks of Yorkshire in one day, the team successfully walked over 23 miles, taking [...]
Unpicking Sustainability In the Real World Bridging the gap between what people want from brands, and why they actually buy them Nobody wants the brands they buy to actively hurt the planet, yet everyday millions of products are sold that ultimately have a negative environmental impact. Richard Heath explores the complex relationships between people’s [...]
Innovation of the YearFinalists & Attending the AURA Awards In July, Blue Yonder attended the AURA Awards 2022 and we were delighted to be chosen as 'Innovation of the Year' finalists for our moment-capturing technology: Clickscape. Kate Binner, Hannah Rogers, Hannah Kirk and Karen Schofield we may [...]
The Next Generation of Insight Leaders|Panel at IIEX Europe At this year's IIEX Europe, Gregg Archibald, the managing partner at Gen2 Advisors sat down with 3 members of the Future list : Josipa Majic, Melina Palmer and Hannah Kirk Hannah Kirk is a Innovation Manager at Blue Yonder. She joined the company [...]
Innovation Masterclass: Using Insight to Drive Change With Ros Antrobus from LIV Golf This interview originally featured in the Innovation Masterclass 2022. In this session, Richard Heath (Blue Yonder) & Ros Antrobus (LIV Golf) discuss how we can use insight to drive innovative change. The Innovation Master Class 2022 is a partnership [...]
Innovation Masterclass: Overcoming Barriers With Ben Diamant from Ooni Pizza Ovens This interview originally featured in the Innovation Masterclass 2022. Hannah Rogers and Ben Diamant, Head of Product at OONI, sit down to discuss how we can overcome barriers. Exploring the questions: ‘how can we onboard stakeholders to drive innovation?’ & ‘How can we [...]
Innovation Masterclass: Leadership in the Innovation Space With Val Pastrana from Mondelez This interview originally featured in the Innovation Masterclass 2022. Hannah Rogers (Blue Yonder) & Val Pastrana (Mondelez) discuss ‘Leadership’, how important it is in an innovation environment, and the challenges of creating a culture of innovation. The Innovation Master Class [...]
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