The Three Pillars for Reliable Research When working in quantitative research, data integrity is essential. When the validity of numbers is compromised, market research loses its value. Amidst the benefits brought by AI, automation, and global panel marketplaces, challenges like bots and panel fraud have surfaced, necessitating robust data integrity practices. [...]
As part of our recent event, Innovate & Elevate: Amplifying a culture of innovation, we interviewed Liga Magdalenoka-Keen, Director of International Insights at Scientific Games, and a seasoned client-side R&D FMCG leader. In this insightful interview, Liga talks about how innovation is a mindset or lifestyle and she offers three key ingredients to drive [...]
Cultivating a Culture of Innovation As part of our recent event, Innovate & Elevate: Amplifying a culture of innovation, we interviewed Ben Diamant, an accomplished inventor and the head of design and product management at CMD. In this insightful discussion, Ben emphasises that while great ideas and robust processes are [...]
Embarking on the journey of Research and Development (R&D) excellence requires more than just expertise; it demands a meticulous approach, a deep understanding of consumer perceptions, and a relentless pursuit of innovation. At Blue Yonder Research, we've honed these qualities over two decades of collaboration with industry leaders, empowering R&D teams to unlock their [...]
How DIY Market Research is Reshaping Agency-Client Dynamics In today's landscape, characterised by financial strains and escalating consumer expectations, the role of do-it-yourself (DIY) market research within client-side research teams is gaining paramount importance. In its simplest form, Market Research is by nature an extremely collaborative sector, it is ultimately about asking good questions, [...]
A Strategy for Eliminating Bias In the complex world of product testing, understanding human behaviour is crucial. Did you know that humans inherently struggle with randomisation? When asked to test products in a sequence they choose, bias patterns emerge which can skew results and insights. Humans, as decision-makers, are prone to cognitive biases that [...]
At the heart of Blue Yonder's innovation philosophy lies a commitment to solving real-world problems. Our focus is on tangible solutions that enhance people's lives. This ethos has guided Blue Yonder's evolution from a vendor in market research to a full-service partner, dedicated to addressing client needs at every level. That’s why we are delighted [...]
Products win or lose in split second real world moments We need to innovate to understand them as they happen. Have you ever walked across the exhibition gallery at a market research conference? It’s a sweet shop of AI, Automation, Digital platforms and short cuts. Market Research did not always have this reputation for [...]
C4RI: Key learnings Blue Yonder hosted a live panel discussion on the challenges of innovation within large FMCG companies. This session was part of our ongoing Campaign for Real Innovation (C4RI), aimed at providing practical advice for driving impactful innovation. Featuring John McAughtrie, Michelle Roberts, and our very own Richard Heath [...]
Welcome to my 2023/24 Innovation report, where I take a look at how 2023 performed from an innovation perspective as well as predicting what innovations may dominate 2024 (spoiler alert, it’s AI). I won’t apologise for my flippant report title/intro; AI isn’t new, and the rest of our lives will be about blending human [...]
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