What is a Likert scale? A Likert scale is a type of rating scale commonly used in surveys and questionnaires to measure people's attitudes, opinions, or perceptions. It typically consists of a series of statements or questions, to which respondents indicate their level of agreement or disagreement on a predefined scale. The likert scale [...]
Blue Yonder recently launched AlertYa™, a fully customisable app that delivers surveys at the moments that matter. We had the opportunity to sit down with Hannah Kirk, Innovation Manager and the creator of AlertYa™, to learn more about the app and her journey in bringing it to life. How did the idea of AlertYa™ [...]
The last 3 months have seen several large-scale market research conferences in the UK, not least the annual MRS Insight Alchemy conference and The Quirk’s Event both held in London earlier this year. Market Researchers are a wonderful animal. In possession of an intellect and diligence which makes them sceptical of #TheNextBigThing, but by [...]
Packaging Design Research There is no one size fits all when it comes to packaging design – so many factors impact on the format, shape, colours, branding, visuals, claims on pack etc. What is clear is that any packaging design must consider two key aspects: The visual impact AND The functionality Does the product stand out on shelf enough to [...]
Blue Yonder Research is leading the way in R&D insight – we’re experts in our field; we’ve been working in partnership with the world’s biggest brands for over 20 years - globally: but what does this mean? What do we do? And why do you need us? R&D Specialists at Your Service [...]
2022 was a tough year for the MR industry. Early industry data showed that Market Research was squeezed hard, which was not unexpected, with budgets under pressure to go further. That is why, more so than ever, it is important to stay strong, have the right forward thinking, pro-active approach and dogged determination, which [...]
What do we mean by Innovation? ‘Innovation’ is one of those words that is everywhere; we hear it every day. It’s thrown around as a challenge, as an objective and as a badge of honour. Be more innovative. We need to be more innovative. We are innovative. Yet what ‘innovative’ and ‘innovation’ means is [...]
Challenging the Status Quo on NPS A Digital Panel Discussion on this Controversial Topic Love them or hate them, Net Promoter Scores (NPS) are everywhere in the brand world; but should they be? At Blue Yonder, we’re big believers in tracking metrics that matter, asking and tracking the right questions for businesses which have a [...]
How Unlocking Mental Wellbeing: Insights from Karen Schofield Many people who have mental health conditions aren’t sure how to cope with their symptoms and resort to unhealthy coping mechanisms to push away their emotional discomfort. Mental health awareness doesn’t just help you. Knowing more about mental health disorders can also help your family [...]
As it's mental health awareness week, I thought I'd share this video from the BBC and Open University on the importance of flexible thinking. It very much links back with resilience and one of my favourite pieces of advice - that you can't always change the circumstances you find yourself in, but you always [...]
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