Clickscape®: Real Tech For Real People In this fascinating presentation, Hannah Over tells you everything you need to know about a piece of Blue Yonder innovation: Clickscape®. Clickscape® allows our researchers to gain insights from the moments that matter. “Life is just a series of moments. If you miss the [...]
Breaking through the lifestyle business brick wall! Many entrepreneurs start their business through unplanned circumstances, and often set off without a plan, just working very hard and caring about their clients, and wanting to please. This can go on for many successful years and ultimately the entire lifespan of the founders, offering them a [...]
Agile Innovation: A Partnership between Mars Wrigley and Blue Yonder Mars Wrigley lead the way in agile innovation and have restructured to deliver it; they are dedicated to disruptive innovation – both in terms of NPD and in how they achieve it. With the truest measure of NPD being real-world performance, they set themselves [...]
Switching Lanes: From Delivery Driver to CEO If you're looking for some #MondayMotivation, look no further than Jonathan's recent podcast with The Skills Network for their SwitchingLanes sessions. Switching Lanes celebrates success stories from people who have made significant career changes during their working life – and offers advice to those who are starting [...]
"Purpose can exist without an explicit position that reflects it to the market." -Mark Ritson There's been a bit of a fixation lately on whether brands should focus on positioning around their purpose or not. Look no further than Fundsmith LLP and Unilever this week, questioning the attention given to the 'why' behind branded mayonnaise. But I think [...]
The Future of Research & Where We go From Here... Steve King (CEO Black Swan Data) recently wrote an excellent piece in Forbes covering the new wave of tech-driven vs tech-enabled digital market research firms. Having spent time working at Black Swan and Streetbees, it made me think about the future (with my client [...]
I took a big step a few months ago and made the move to Blue Yonder. So far it’s been thrilling, interesting and genuinely challenging (in a good way!). And getting to know a new set of clients, what makes them tick, their mannerisms, their wants and needs; I can’t help but liken this [...]
I was asked to do a podcast recently, with a coaching company we have a relationship with, and the subject was Covid. I was ready to make my excuses, but they quickly followed up that the purpose was to celebrate the northern powerhouse and in particular the innovative approach taken in this region to [...]
With negative media reports of staff working and sending emails after traditional working hours, it got me thinking - do we need to worry that our team are working unsociable hours in these times, or is this better for them? The Blue Yonder team have all been incredible throughout the pandemic and have worked [...]
In a Senior Leadership training session last year, I was asked a question which has played on my mind a lot recently: what do you want the people in your team to say about you? This was a tricky one; I’d love people to say that I was fair, kind, a person who led [...]
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