Attending Research and Development (R&D) focused market research events is an essential way to stay ahead of emerging trends, gain actionable insights, and refine your skills. There are lots of conferences to choose from this year, and you cannot attend them all – so how do you prioritise which ones are right for you? [...]
Driving Continuous Innovations at Blue Yonder Transforming Efficiencies in Q4 2024 At Blue Yonder, innovation is at the heart of what we do. It’s not just about finding new ideas- it’s about embracing a mindset that encourages creativity, problem-solving, and continuous improvement. This commitment keeps us moving forward, adapting to change, and delivering [...]
Industry: Tourism/hospitality Location: UK Solution: Mixed-method qual and quant "The detailed, consumer-focused action plan Blue Yonder provided was not only clear and actionable but also packed with valuable insights. Their report gave us a fresh perspective on the best strategies to move our ventures forward with confidence. We couldn't be more pleased [...]
It is a well-known fact that artificial intelligence (AI) is reshaping the landscape in market research. But here’s the thing: while AI is an incredibly powerful tool, it isn’t a magic wand. AI is not something that should drive us; it assists rather like an intern. It can be a great help, but you still [...]
Elliot Hollamby-Jones, a global leader in upstream R&D at Bayer Consumer Health, has a proven track record of driving innovation in physical product development. Drawing on experience from renowned brands like Gymshark and Dyson, Elliot’s career reflects his ability to adapt and refine research processes to meet diverse challenges. In this article, we delve [...]
Stephanie Jones, NPD Manager at Additional Lengths, brings a wealth of experience to the discussion on agility in research. As both a manufacturer and retailer of hair extensions, her team’s processes require constant adaptability. In this interview, Stephanie shares actionable insights on making research more agile and impactful, drawn from her role and experiences. [...]
Using AI and Humans to drive Agile across the R&D process What to expect... 2024 has been a pivotal year for AI, with numerous new methods quickly becoming mainstream. However, achieving perfect knowledge and true agility in R&D remains a challenge for many organisations. Since launching the Campaign for Real Innovation (C4RI) in [...]
Assessing modern fragrances the way they were intended to work This article was created by Richard Heath, in collaboration with IFF, to be displayed at the EuroSense 2024 conference in Dublin. 1: The context: the challenge of fragrance moments Fragrance testing continues to rely on 5-point Liking [...]
In the ever changing and evolving landscape of market research, the ability to perceive reality through various lenses is invaluable. Sometimes ‘wearing a different hat’ is important to enable researchers to understand diverse perspectives to create truly consumer-centric products. By exploring this idea, we can appreciate the necessity of integrating multiple viewpoints to achieve comprehensive [...]
The Three Pillars for Reliable Research When working in quantitative research, data integrity is essential. When the validity of numbers is compromised, market research loses its value. Amidst the benefits brought by AI, automation, and global panel marketplaces, challenges like bots and panel fraud have surfaced, necessitating robust data integrity practices. [...]
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