World class product testing

Sense:lab deliver industry leading R&D insight, globally; this is world class product testing, working cross methodology to deliver competitive advantage to products.

Its About..

At Sense:lab we examine people’s lives – in the lab, in homes, online; we make sure your product, pack, formulation and claims are firing. We create R&D pipelines and products that deliver – in detail.

"Other agencies can work with R&D, but the difference is that Blue Yonder are R&D. They understand us. They influence our work."

R&D VP, Billion £ global brand

In the last year…

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Consumer Sensory Insight

Sense:lab are a team; they examine people’s lives – in the lab, in homes, online; they make sure your product, pack, formulation and claims are firing. They create R&D pipelines and products that deliver – in detail.

We Offer:

  • Claims
  • Formulation
  • Product testing
  • Pack and design testing
  • Purchase moments
  • Consumption moments
  • Experience mapping
  • Pipeline generation
  • Demos
  • Fixture optimisation
  • POS impact
  • Range reviews
  • Pack impact

How we do it:

  • Best in class UK facility

  • Global approved partner facilities

  • In House Panel

  • 3D Digital Community

  • Clickscape

  • App Development

Sense:lab are a team; they examine people’s lives – in the lab, in homes, online; they make sure your product, pack, formulation and claims are firing. They create R&D pipelines and products that deliver – in detail.

We Offer:

  • Claims
  • Formulation
  • Product testing
  • Pack and design testing
  • Purchase moments
  • Consumption moments
  • Experience mapping
  • Pipeline generation
  • Demos
  • Fixture optimisation
  • POS impact
  • Range reviews
  • Pack impact

In 2020, we built Sense:lab HQ – Product Testing Centre of Excellence

Work out of the best global, R&D testing facility. Based in Leeds, it’s the UK’s newest, most state of the art R&D facility, built to ISO Standards and created in collaboration with global client technical teams.

  • Designed with R&D teams, for R&D teams
  • It delivers a single solution for end-to-end product testing: recruitment, preparation, assessment, analysis, reporting
  • Built during the global pandemic, it follows a one way system to maximise team and participant safety

Client stories

“Blue Yonder didn’t just open the door, they blew it off its hinges.”

Global Insight director

“It was a refrigerator insight. We opened the door and a light came on.”

Head global insight

“ Blue Yonder in 3 words: Passion, Creativity and Flexibility! Not easy to find all 3 in one company. I cannot recommend them enough.”

R&D Director

Ready to talk?

Tell us about your goals. Whatever the stage, whatever the horizon, let’s find a way to get your business an edge.