Ensuring you win at the moment of truth
Shopper lab tests
Physical and digital planogram testing
New launch optimisation
Category growth testing
- Fixture optimisation
- POS impact
How we do it
In store ethnography
Digital planogram creation
Digital store mock up
At shelf impact
Nailing a product’s performance is one thing, actually getting it in home is another. How well would a category challenging pack stand out, appeal…and hold its own against its competitor set?
200 consumers through Shopper:lab™ reacting to the pack where it matters for the first time – at shelf. Observation, qual and quant combined to dive deep into the shopper experience – and gain at shelf advantage.
Optimised graphics, sizing, price points – and absolute confidence in product performance post launch.
“Blue Yonder use Shopper:Lab™ in a unique way to give you exactly what you need to see. They understand what we want and work with us to make sure that we get it.”
“Blue Yonder present the kind of role model a new generation of research practitioners should be aspiring to – the right mix of research professionalism and responsiveness to client and business needs.”