Monthly Archives: September 2023

Blue Yonder Sponsors Pangborn 2023

2023-09-13T13:35:06+00:00

We took the opportunity to be Silver sponsors at the world's leading Sensory Science Symposium. This month, Kate Binner and Lara Rudin attended the Pangborn Sensory Science conference in Nantes, France. This was an amazing opportunity to meet new and potential clients from across the globe. Kate additionally hosted our workshop: ‘The Claims Workshop: How [...]

Blue Yonder Sponsors Pangborn 20232023-09-13T13:35:06+00:00

Local Nuances in a Global Landscape

2023-10-26T18:25:05+00:00

Industry: Hospitality Location: UK Solution: Brand Mapping "The insights provided were invaluable. They didn't just shed light on what our customers want but made it clear how those desires vary across regions. By understanding the balance between our global brand's appeal and local needs, we're now better positioned to deliver exceptional experiences." [...]

Local Nuances in a Global Landscape2023-10-26T18:25:05+00:00

Redefining Position: From Category Follower to Leader

2023-10-26T18:25:37+00:00

Industry: FMCG Category: Food Location: UK Solution: Ethnographic Brand Mapping "After struggling to gain traction against category giants, the insights from this study were a game-changer. The team didn't just help us find a place in the market; they carved out a leadership position for us. Now our product isn't just another [...]

Redefining Position: From Category Follower to Leader2023-10-26T18:25:37+00:00

Revitalising the Pasta Aisle

2024-01-02T11:13:52+00:00

Industry: FMCG Category: Food Location: UK Solution: Quant Assessment Toolkit "Blue Yonder transformed the once-stagnant pasta aisle into a hub of innovation and excitement. Their insights and strategies have reignited our passion and confidence in the category's growth potential." From boredom to boom: Unleashing hidden potential with Blue Yonder [...]

Revitalising the Pasta Aisle2024-01-02T11:13:52+00:00

Key Touchpoints Throughout Product Journey

2024-02-14T09:56:28+00:00

Industry: FMCG Category: Home care Location: UK Solution: AlertYa™ "We were so impressed by the app, it enabled access to consumer insights as they were happening which resulted in rich data and a very successful project… thank you Blue Yonder!" Understanding key touchpoints... throughout a product journey The [...]

Key Touchpoints Throughout Product Journey2024-02-14T09:56:28+00:00
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