For brands and researchers relying on accurate, unbiased consumer insights, understanding the effect of a first product read in sequential monadic testing is crucial. If not properly accounted for, the order in which products are presented can shape preferences and distort results, leading to misleading conclusions about product performance. If you don’t get it [...]
International Women's Day 2025 Episode Four In this special episode of Beyond the Yonder, we mark International Women's Day with a deep dive into the challenges and opportunities women face in the workplace. This episode is hosted by Karen Schofield, Head of People and Qual at Blue Yonder, and features: Ellie Atack, [...]
Keeping your consumers and your company safe in product testing Innovation is a significant driver of the consumer product landscape, and safety is often taken for granted – until something goes wrong. A new laundry product causes skin irritation, a new gadget overheats, or a seemingly harmless toy becomes a choking hazard. When these adverse [...]
Key Takeaways from the Innovation Report 2025 Episode Three AI and automation are revolutionising market research – but is AI really the answer to better insights? How do we balance human expertise and technology to make research faster, smarter, and more reliable? In this episode of Beyond the Yonder, we talk [...]
This quick summary highlights the most valuable learnings, helping you stay informed on how AI is shaping the future of research, decision-making, and innovation. The 2025 MRS AI Conference brought together industry leaders to discuss the latest advancements, challenges, and opportunities in AI for market research. We know that for busy professionals in FMCG [...]
Introduction Drawing from both industry insights and our own perspective, this report explores key trends, challenges, and opportunities shaping the future of Market Research. Whether you're exploring emerging technologies, evolving consumer behaviours, or the real impact of AI, this read will help you cut through the noise and focus on what truly matters for [...]
Impactful innovation Episode Two Are you feeling uncertain about how to stay ahead and keep innovating in R&D? You're not alone. In this episode of Beyond the Yonder, we dive into practical guidance and advice about how to drive innovative results and how AI can be used to support decision-making. This insightful discussion [...]
Many companies are facing budget and timeline pressures, and the need to do more with less, faster. But how can you manage this while still getting the critical insight that you need, and without compromising too much? In this article, we will talk about the areas to focus on to help you get the [...]
It is a well-known fact that artificial intelligence (AI) is reshaping the landscape in market research. But here’s the thing: while AI is an incredibly powerful tool, it isn’t a magic wand. AI is not something that should drive us; it assists rather like an intern. It can be a great help, but you still [...]
With Thanksgiving behind us and Christmas ahead, we have reached that time of year – to reflect and look forward to a fresh start in January. Firstly, we’d like to thank you for your support and partnership in 2024, we’ve achieved great things together! 2024 has been packed with tech innovation, AI, logistics, consumer [...]
Stay In Touch