The context During our early morning workshop at Eurosense 2024, we introduced attendees to Clickscape©, a small, Bluetooth-connected button created to capture in-the-moment insights, such as fragrance, taste, or other sensory inputs as they happen. The button syncs effortlessly with an app and a dashboard, offering an intuitive way to capture genuine, real-time [...]
Assessing modern fragrances the way they were intended to work This article was created by Richard Heath, in collaboration with IFF, to be displayed at the EuroSense 2024 conference in Dublin. 1: The context: the challenge of fragrance moments Fragrance testing continues to rely on 5-point Liking [...]
Utilising in the moment technology to understand symptom experience Watch this insightful webinar featuring our very own Hannah Over, Innovation Manager, and Luke Green, Innovation Executive, as they explore how this revolutionary technology, Clickscape®, has been used to track a Fibromyalgia patient’s symptom experiences with minimal disruption to their daily [...]
Industry: Healthcare Location: UK Solution: Clickscape® "I always need someone there to explain things but with this tech I can use that to show them. I won’t have to explain it then or remember – no way I’ll remember anyway: the doctors can see for themselves instead of me having to remember." [...]
In a landmark leap forward for media analytics, Blue Yonder Research introduces an unprecedented approach to measuring direct mail attention. In collaboration with MarketReach and WARC, Blue Yonder was selected for its innovative expertise and led the pioneering research project. Leveraging cutting-edge research technology, Clickscape®, the company has pioneered a groundbreaking solution that provides [...]
At the heart of Blue Yonder's innovation philosophy lies a commitment to solving real-world problems. Our focus is on tangible solutions that enhance people's lives. This ethos has guided Blue Yonder's evolution from a vendor in market research to a full-service partner, dedicated to addressing client needs at every level. That’s why we are delighted [...]
Products win or lose in split second real world moments We need to innovate to understand them as they happen. Have you ever walked across the exhibition gallery at a market research conference? It’s a sweet shop of AI, Automation, Digital platforms and short cuts. Market Research did not always have this reputation for [...]
Blue Yonder Celebrates Patents Win for Clickscape® We are thrilled to announce the recent grant of patents in the United States, United Kingdom, and Europe for our ground-breaking technology, Clickscape®. This significant milestone comes after a 5-year journey of relentless dedication to pioneering ‘In The Moment’ emotive measurement solutions. Clickscape®, invented and developed [...]
Industry: Sport Category: Golf Location: UK Solution: Clickscape® “We are in the very early stages of our brand journey, with each event day improving on the last. Clickscape has been the perfect tool for us; simple, fast and insightful. Our events are better because of it.” Ross Antrobus, VP Insight, Analytics and [...]
Innovation of the YearFinalists & Attending the AURA Awards In July, Blue Yonder attended the AURA Awards 2022 and we were delighted to be chosen as 'Innovation of the Year' finalists for our moment-capturing technology: Clickscape. Kate Binner, Hannah Rogers, Hannah Kirk and Karen Schofield we may [...]
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