Clickscape: Understanding the compounding effect of moments Every interaction with a brand no matter where we are in the purchase journey leaves an impression, positive or negative. And there are so many more of these that we think there are. In Brand:Lab and Blue Yonder we refer to this as understanding the [...]
Everything Speaks: Introducing the Sustainability Moments of Truth (SusMOT) The Micro moments in life matter, they form impressions (conscious and subconscious), and make or break what we will do next. It’s what I believe, it's what Brand:Lab believes. Jan Carlzon of SAS - Scandinavian Airlines first called these moments of truth (MOT) in the [...]
Clickscape: The Need in the moment research Why most sustainability research fails to hit the mark: A rallying cry for behavioural, in the moment research - Clickscape Asking people how much they really care about sustainability is a topic that gets plenty of eye rolls in any client organisation in 2022. The main [...]
Clickscape®: Real Tech For Real People In this fascinating presentation, Hannah Over tells you everything you need to know about a piece of Blue Yonder innovation: Clickscape®. Clickscape® allows our researchers to gain insights from the moments that matter. “Life is just a series of moments. If you miss the [...]
In the Moment Matters We are all trying to live in the moment more; we know it’s where the happy, healthy people are. We see this in the success of wellness platforms, and the growth of services offering us more ‘mindful’ ways to live. We also see it in the popularity of more analogue [...]
Stay In Touch