Blue Yonder Research is leading the way in R&D insight – we’re experts in our field; we’ve been working in partnership with the world’s biggest brands for over 20 years - globally: but what does this mean? What do we do? And why do you need us? R&D Specialists at Your Service [...]
2022 was a tough year for the MR industry. Early industry data showed that Market Research was squeezed hard, which was not unexpected, with budgets under pressure to go further. That is why, more so than ever, it is important to stay strong, have the right forward thinking, pro-active approach and dogged determination, which [...]
What do we mean by Innovation? ‘Innovation’ is one of those words that is everywhere; we hear it every day. It’s thrown around as a challenge, as an objective and as a badge of honour. Be more innovative. We need to be more innovative. We are innovative. Yet what ‘innovative’ and ‘innovation’ means is [...]
Practical insights: how to think differently about innovation in 2023 We have collaborated with Simple Design Works who specialise in product design consultancy to uncover how you can change the way you think and act about innovation. As we face new challenges in the world; consumer behaviour and markets are rapidly change. Is your [...]
Challenging the Status Quo on NPS A Digital Panel Discussion on this Controversial Topic Love them or hate them, Net Promoter Scores (NPS) are everywhere in the brand world; but should they be? At Blue Yonder, we’re big believers in tracking metrics that matter, asking and tracking the right questions for businesses which have a [...]
The Next Generation of Insight Leaders|Panel at IIEX Europe At this year's IIEX Europe, Gregg Archibald, the managing partner at Gen2 Advisors sat down with 3 members of the Future list : Josipa Majic, Melina Palmer and Hannah Kirk Hannah Kirk is a Innovation Manager at Blue Yonder. She joined the company [...]
Switching Lanes: From Delivery Driver to CEO If you're looking for some #MondayMotivation, look no further than Jonathan's recent podcast with The Skills Network for their SwitchingLanes sessions. Switching Lanes celebrates success stories from people who have made significant career changes during their working life – and offers advice to those who are starting [...]
Blue Yonder wins Yorkshire Prestige Awards: Insight Company Of The Year 2021/22 We are honoured to announce that Yorkshire Prestige has selected us to be their 'Insight Company of the Year'! "The judges were impressed with your team’s personal touch, consistency of reviews and community feel. You seem to go over and above for [...]
Whether you buy or provide research, one word is hard to avoid: Automation. There are three other words that are impossible to avoid: Faster, Better, Cheaper. All four make it very hard to keep the consumer at the heart of everything we do. The last five years have been very tough for clients and [...]
Stay In Touch