Ensuring True Data Integrity
Ewan Poulson2024-07-15T09:36:05+00:00The Three Pillars for Reliable Research When working in quantitative research, data integrity is essential. When the validity of numbers is compromised, market research loses its value. Amidst the benefits brought by AI, automation, and global panel marketplaces, challenges like bots and panel fraud have surfaced, necessitating robust data integrity practices. [...]
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