The last 3 months have seen several large-scale market research conferences in the UK, not least the annual MRS Insight Alchemy conference and The Quirk’s Event both held in London earlier this year. Market Researchers are a wonderful animal. In possession of an intellect and diligence which makes them sceptical of #TheNextBigThing, but by [...]
We are delighted to welcome Elspeth Bradley, Qualitative Insight Director, to our growing team at Blue Yonder Research. Elspeth has joined us from Spark with a wealth of agency-side experience, as well as extensive client-side expertise, having held the positions of Head of Marketing Information at Boots and Senior Manager of Research & Planning [...]
Packaging Design Research There is no one size fits all when it comes to packaging design – so many factors impact on the format, shape, colours, branding, visuals, claims on pack etc. What is clear is that any packaging design must consider two key aspects: The visual impact AND The functionality Does the product stand out on shelf enough to [...]
Blue Yonder Research is leading the way in R&D insight – we’re experts in our field; we’ve been working in partnership with the world’s biggest brands for over 20 years - globally: but what does this mean? What do we do? And why do you need us? R&D Specialists at Your Service [...]
2022 was a tough year for the MR industry. Early industry data showed that Market Research was squeezed hard, which was not unexpected, with budgets under pressure to go further. That is why, more so than ever, it is important to stay strong, have the right forward thinking, pro-active approach and dogged determination, which [...]
What do we mean by Innovation? ‘Innovation’ is one of those words that is everywhere; we hear it every day. It’s thrown around as a challenge, as an objective and as a badge of honour. Be more innovative. We need to be more innovative. We are innovative. Yet what ‘innovative’ and ‘innovation’ means is [...]
Practical insights: how to think differently about innovation in 2023 We have collaborated with Simple Design Works who specialise in product design consultancy to uncover how you can change the way you think and act about innovation. As we face new challenges in the world; consumer behaviour and markets are rapidly change. Is your [...]
I took a big step a few months ago and made the move to Blue Yonder. So far it’s been thrilling, interesting and genuinely challenging (in a good way!). And getting to know a new set of clients, what makes them tick, their mannerisms, their wants and needs; I can’t help but liken this [...]
I was asked to do a podcast recently, with a coaching company we have a relationship with, and the subject was Covid. I was ready to make my excuses, but they quickly followed up that the purpose was to celebrate the northern powerhouse and in particular the innovative approach taken in this region to [...]
With negative media reports of staff working and sending emails after traditional working hours, it got me thinking - do we need to worry that our team are working unsociable hours in these times, or is this better for them? The Blue Yonder team have all been incredible throughout the pandemic and have worked [...]
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