Case Studies

Creating the Future of Snacking

2023-11-08T12:40:08+00:00

Industry: Retail Category: Food Location: UK Solution: Qual "We know we're in safe hands when it comes to qualitative research with Blue Yonder, thank you to the team for your help and support with this project, the consumer insight has been extremely valuable." Igniting... fast-paced qual testing The [...]

Creating the Future of Snacking2023-11-08T12:40:08+00:00

Optimising a New Sporting Experience with Clickscape®

2023-11-24T12:36:33+00:00

Industry: Sport Category: Golf Location: UK Solution: Clickscape® “We are in the very early stages of our brand journey, with each event day improving on the last. Clickscape has been the perfect tool for us; simple, fast and insightful. Our events are better because of it.”  Ross Antrobus, VP Insight, Analytics and [...]

Optimising a New Sporting Experience with Clickscape®2023-11-24T12:36:33+00:00

Local Nuances in a Global Landscape

2023-10-26T18:25:05+00:00

Industry: Hospitality Location: UK Solution: Brand Mapping "The insights provided were invaluable. They didn't just shed light on what our customers want but made it clear how those desires vary across regions. By understanding the balance between our global brand's appeal and local needs, we're now better positioned to deliver exceptional experiences." [...]

Local Nuances in a Global Landscape2023-10-26T18:25:05+00:00

Redefining Position: From Category Follower to Leader

2023-10-26T18:25:37+00:00

Industry: FMCG Category: Food Location: UK Solution: Ethnographic Brand Mapping "After struggling to gain traction against category giants, the insights from this study were a game-changer. The team didn't just help us find a place in the market; they carved out a leadership position for us. Now our product isn't just another [...]

Redefining Position: From Category Follower to Leader2023-10-26T18:25:37+00:00

Revitalising the Pasta Aisle

2024-01-02T11:13:52+00:00

Industry: FMCG Category: Food Location: UK Solution: Quant Assessment Toolkit "Blue Yonder transformed the once-stagnant pasta aisle into a hub of innovation and excitement. Their insights and strategies have reignited our passion and confidence in the category's growth potential." From boredom to boom: Unleashing hidden potential with Blue Yonder [...]

Revitalising the Pasta Aisle2024-01-02T11:13:52+00:00

Key Touchpoints Throughout Product Journey

2024-02-14T09:56:28+00:00

Industry: FMCG Category: Home care Location: UK Solution: AlertYa™ "We were so impressed by the app, it enabled access to consumer insights as they were happening which resulted in rich data and a very successful project… thank you Blue Yonder!" Understanding key touchpoints... throughout a product journey The [...]

Key Touchpoints Throughout Product Journey2024-02-14T09:56:28+00:00

Insight and Impact Through Storytelling

2023-11-20T11:47:12+00:00

Industry: FMCG Category: Personal Care Location: UK Solution: Claims & Storytelling "I was thoroughly impressed with the team, they are committed, proactive and an absolute pleasure to work with." Bringing great research to life... Claims are powerful in their own right; they give statistical confidence, hard-and fast evidence that [...]

Insight and Impact Through Storytelling2023-11-20T11:47:12+00:00

Delivering Superiority Through Experience Mapping

2023-11-01T09:31:09+00:00

Industry: FMCG Category: Home care Location: UK Solution: Experience Mapping "The team at Blue Yonder were exceptional, they exceeded our expectations and were able to deliver game changing results – I would highly recommend their expertise." We brought unparalleled actionability and precision to experience mapping to deliver superiority for [...]

Delivering Superiority Through Experience Mapping2023-11-01T09:31:09+00:00
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